One big draw of Seoul compared to other Asian cities is its excellent value. Hotels are staggeringly affordable — many luxury properties from well under £200 a night, including the riverside Hotel Naru, which has an indoor and sky pool, high-rise bar and restaurant with city-wide views (from £175, hotelnaruseoul.com). Restaurants, too, are generous and cheap. Take the huge barbecue feast — slabs of the best beef and pork belly you’ve ever had, sizzled by you, to your liking — at Gogikkun Kim Chun Bae, for £59 for two people. At Yukjeon Gukbap, an enormous, simmering beef hot pot comes with several side dishes of kimchi, pickles and rice, for the princely sum of £6 (a sharing-sized bottle of soju is £3).
